Olympia Marathon

With years of history behind it, Olympia Marathon was ready to evolve. The challenge was to refresh its identity without losing the heritage and meaning already associated with the event, while making the brand feel more contemporary, relevant and accessible to a new generation of runners.

We undertook the redesign of the logo and the development of the wider visual identity, creating a fresher and more dynamic brand system that could live consistently across different touchpoints.

Beyond the rebranding, we also developed the strategy and creative direction for the Marathon’s social media content. Our goal was to build a stronger, more engaging digital presence, broaden the event’s appeal and connect with younger audiences through a visual and editorial language that feels current, energetic and closely linked to the culture of running today.

Rebranding · Brand Strategy · Visual Identity · Logo Design · Creative Direction · Social Media Strategy · Content Strategy · Sports Branding · Event Communication · Audience Development · Brand Experience · Running Culture